Transport has become faster with the growth in the motorway network.
Population changes such as the growth in the number of over 65s have created new markets for products such as private nursing homes and sheltered accommodation. The fall in the number of teenagers during the 1990s will make it difficult for employers such as hospitals and building firms to recruit new workers, and will affect the sales of products aimed at teenagers.
New Products have created markets which were unknown only a few years ago. They also create opportunities for service industries such as video rental and computer programming.
Changing tastes mean that firms must always be prepared to adapt their goods and services. For example, food manufacturers now have to make ‘additive-free’ and ‘low-sugar’ products to keep their customers.